Category Archives: Insights

Popular review and ratings sites on Bing search

Yes, we all know Bing has a smaller market share compared to the big gorilla Google. But sometimes we all wonder how it is like to just Bing It! – right? (well maybe not).

There still are people out there who don’t know how to change their default search engine (yes – really). They are stuck with what their computer vendor gave them – maybe a Dell, HP, Toshiba or Lenovo default home page.

Or maybe their search page is hacked and they always like to make their evil hacker friend some money through their search engine redirection.

If you did use Bing, and were a doctor, dentist or a health professional trying to monitor their online reputation, you would see the following review and rating websites rank consistently high in the search engine results.

Here are some insights on who is popular on Bing in a nice pie chart

In order of popularity here they are again:

healthgrades.com
vitals.com
ucomparehealthcare.com
linkedin.com
lifescript.com
yelp.com
manta.com
wellness.com
whitepages.com
doctor.webmd.com

Ratings distribution for physician review sites

As a follow up to the distribution of ratings for physicians on ZocDoc a commenter had an excellent question on how that compares to the rest of the doctor/physician review sites out there such as the usual suspects – healthgrades, vitals, ucomparehealthcare and all the rest in the latest Top 10.

We ran some numbers and here is how the distribution looks like.

Interestingly, we dont see a lot of 2/5 ratings (hardly any), but a lot of 4/5 ratings but not an overwhelming number of 5/5 as is the case in ZocDoc land.

What is your interpretation of these results? Type your comments below.

Latest Top 10 Physician sites on Search engines

We have expanded our coverage to the rest of the popular search engines and here are the latest Top 10  sites that show up in search engine listings when looking for physicians.

The one notable new entry is that Facebook seems to come up more frequently now.

healthgrades.com
vitals.com
ucomparehealthcare.com
ratemds.com
betterdoctor.com
doctor.webmd.com
manta.com
zocdoc.com
yelp.com
facebook.com

Ratings on ZocDoc dont reflect the real world … or do they?

Here is an analysis of roughly 1000 reviews on ZocDoc for some good review and mostly bad reviews (we really wanted to get some bad reviews) and the the distribution of these ratings is shown below.

An incredible skew towards a 5 out of 5 star rating even with the ones with really bad reviews – wow all doctors must be really good !

We will leave the judgement up to you – feel free to analyze and comment.

Google results with Ratings

Google has started to show the ratings from various review and rating sites right in their own search results. These ratings are shown as “stars” shown below

These stars have a huge psychological impact on the perception potential patients have in choosing a new doctor.

Here is an example of another star rating

Would you visit Doctor #1 or Doctor #2 based on what you see quickly on one page?

Here are some of the top websites that provide reviews or ratings that are shown directly in Google results

Popularity on Google’s first page

Here is some insight on which websites show up when you search for the names of a random number of doctors in the US in Google

The Top 10

healthgrades.com
vitals.com
yelp.com
manta.com
ucomparehealthcare.com
local.yahoo.com
yellowpages.com
angieslist.com
doctor.webmd.com
wellness.com