According to BBC, Online retailer KlearGear has been ordered to pay $306,750 (£180,000) to a couple it has had a long-running dispute with over a bad review.
This case is an interesting one with the amount of merchandise in question being less than $20. However the legal costs probably run into the thousands if not more.
The case not only highlights freedom of speech and the ability to write online reviews on one hand but also the opposing viewpoint where the retailer argues that the customer wanted free merchandise or else they would defame them.
The intricate details of this case will probably never be know but the “extortion” angle could be valid and probably happens a lot more than we think it does.
An interesting question for our customers –
What would you do if a patient or client threatened to write a bad review unless you waived their copay or bill?
Physicians and Dentists probably will have a very different answer than lawyers.
According to the Wall Street Journal article yesterday the ACA (ObamaCare) is making an impact on how the newly insured find their doctors.
According to a Caduceus Medical, a 20-doctor family-medicine practice in Orange County, Calif – they called it a “game changer”
Full quote below
Dr. DeNicola says new patients are now coming to the practice because of positive online reviews, particularly with many people newly insured through the Affordable Care Act. The review sites are “helping us a lot,” he says. “When we decided to quit ignoring it and embraced it, it totally changed the game.”
via Doctors Check Online Ratings From Patients and Make Changes – WSJ.com.
According to a press release from the New York attorney general’s office 19 companies agreed to pay fines totaling $350,000 for either writing or asking “online reputation management” companies to write fake and glowing online reviews for them.
Reputer has clearly cited the pitfalls of “reputation management” versus “reputation monitoring” and this latest judgement is a ringing endorsement to the path we have chosen.
The list of companies that are part of this “Operation Clean Turf” are:
- A&E Wig Fashions, Inc. d/b/a A&E and NYS Surgery Center
- A.H. Dental P.C. d/b/a Platinum Dental
- Body Laser Spa Inc.
- The Block Group, LLC, d/b/a Laser Cosmetica and LC MedSpa, LLC
- Bread and Butter NY, LLC d/b/a La Pomme Nightclub and Events Space
- Envision MT Corp.
- Medical Message Clinic and HerballYours.com
- Metamorphosis Day Spa, Inc.
- Outer Beauty, P.C., Lite Touch Plastic Surgery, P.C., Staten Island Special Surgery, P.C., Sans Pareil Surgical, PLLC
- Stillwater Media Group
- Swan Media Group, Inc. and Scores Media Group, LLC
- US Coachways Limousine, Inc. and US Coachways, Inc.
- Utilities International, Inc. d/b/a Main Street Host
- The Web Empire, LLC
- Webtools, LLC and Webtools Internet Solutions Ltd.
- West Village Teeth Whitening Service, LLC; Magic Smile, Inc., aka Magic Smile
- XVIO, Inc.
- Zamdel, Inc. d/b/a eBoxed
More information about this press release can be found here